It is a fact that many aspects of the Nightclub industry are rapidly expanding, from the small local clubs to the large dance party locations with booming music, bands, crowds and bars. According to the Restaurant, Food & Beverage Research Handbook 2014-2015 , “the Night Club and Bar Magazine annually ranks the top clubs in the United States by estimated revenue”. (2014. “TOP NIGHTCLUBS & BARS.” Restaurant, Food & Beverage Market Research Handbook 15, 281-283. Business Source Complete, EBSCOhost (accessed October 16, 2015). Based on the 2013 sales information as listed in the report, the top clubs generated revenues ranging from $5 million up to $95 million dollars. In this highly competitive world, it is imperative to distinguish your business from the others. Bottle Service provides the edge that can help a club distinguish itself from the others.
Nightclubs have a number of inherent risks associated with them, some of which include serving underage patrons unintentionally, fights, and intoxicated patrons leaving the premises and driving themselves home. Incorporating a bottle service can not only increase profits, it can reduce the potential liability of a business. One of the offerings of a service usually includes a bottle or two of a top shelf alcohol, often with a significantly marked up price tag. When bottle locks are installed on a party’s bottle(s) and a dedicated server with a bottle lock key is in charge of dispensing drinks to the group, the club has more leverage in controlling risk.
What are the advantages of having a dedicated waiter or waitress with a bottle lock key? For the group that has paid for the bottle service, the advantage is that they have a monitored table. No one can encroach on it if the group leaves to mingle or dance. The bottles are secured so the only person who can pour a drink is the dedicated server.This eliminates any concern that an uninvited guest can take advantage of an unattended bottle. A benefit for the club is that a server will be able to card the members of the group and can control who in the party is being served. If a member happens to be under age 21, the server can ensure that person is not being served from the bottle and can offer alternative non-alcoholic drinks. While this may not be a total preventative measure, it certainly adds another level of protection for the club owners and managers.
As I mentioned previously, fights are always a possibility in a club atmosphere, and alcohol generally is a contributing factor. A long time ago I was an Air Force Security Policeman and I responded quite a few times to fight calls at the Airman’s Club or the NCO Club. I don’t recall ever responding to an incident where all the parties were sober and drinking soft drinks and a fight happened to break out. A club with a well trained staff can benefit from servers who can monitor their party members and since they control the bottle lock opener, the server can deny service if they believe someone is becoming too inebriated
Finally, nightclubs that use the bottle locks to control the flow of the alcohol to bottle service parties benefit by reducing the potential liability they may face if patrons leave intoxicated, drive away and are stopped for DUI or worse, being involved in a wreck. The waiter or waitress for the party can stop serving if they have a reason for concern, and keep the bottle(s) locked. Potentially a club contract might include an agreement for a taxi service to be called at the discretion of club management. Another idea would be to make a limousine service part of a bottler service package.
Nightclubs can boost revenue with bottle service packages. Incorporating bottle locks in the strategy as well as a properly trained wait staff and you can decrease the opportunity for risk. So go ahead and consider how you can boost your profits and become one of those $5 – $95 million dollar clubs!
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