In this series of articles on bottle service I have been addressing the top reasons given by millennials for not frequenting nightclubs. I have addressed the costs associated with going out, both the cover charge prices and drink prices. I have also talked about how long wait lines can turn off potential customers who are not willing to stand in a line to get into a club. I now want to spend time on another complaint, slow bar service. Millennials, which I translate to all other customers, become frustrated at having to stand at a bar and try to elbow their way in to order drinks. Patrons that use a bottle service provided by a club can avoid the hassle of the bar and spend their time doing what they came to do in the first place, mingle, dance, meet people, listen to music and drink.
A bottle service can be whatever a nightclub owner chooses to make it. Usually it will consist of advance reservations, and a pre-planned selection of one or two “top-shelf” liquors or wines. The number of bottles included is generally based on the size of the group attending. In most cases, reservation prices may determine how close to the band or DJ the group wants to sit, if they want a table or booth, or even a room with a view of the dance floor and the crowd. For larger groups, a room with a private bar may be in order. Prices should include a personal server who controls, pours and mixes drinks and holds a detachment key to unlock bottle locks which should be on the bottle(s) at the table.
The use of the bottle locks enables the party members to walk around the club comfortably, knowing that their bottle cannot be accessed by non-group patrons. The dedicated server for the party knows who is in the group and ensures only those patrons are served from the bottle(s). If properly trained, the waiter or waitress establishes a rapport with the group and enhances the experience all the while being able to identify when a reveler is getting a little too inebriated. The server can gracefully restrict drinks and partner with a designated group contact or club manager to ensure steps are taken to monitor for unruly behavior.
So how does all of this translate into alleviating the frustration of a slow bar service? The party that purchases the bottle service has no need to fight the crowd at the bar. If it is only a small gathering of two or three people, the pre-ordered bottle is brought to the table and their waiter serves any appetizers that may have been requested along with pouring and mixing of drinks. In the instance of a larger group, they may book a room that has a bar in it, stocked with several bottles of requested beverages and still secured with bottle locks to ensure no one pours their own drinks. This ensures that no one is mixing in too much alcohol and using the bottles up too quickly. A bartender/ bottle server takes drink orders but on a smaller scale than their main floor counterparts. Their focus is only on the group which has the reservation. Therefore, a party of say twenty can easily be served with little wait time.
By establishing a bottle service and advertising the advantages of it, a nightclub owner can eliminate the concerns patrons may have over lengthy wait times at a bar. Knowing that purchasing a service can provide a VIP type experience and allow them to avoid the traditional frustrations of a night out, Millenials and other guests will begin to flock to your business.
Need information on bottle service? Give us a call at 1.866.914.2567 now.